Skip to main content
SEO Emails

Do you add all the below to each pages? Page titles, Keywords, Description.

By May 14, 2020No Comments

Do you add all the below to each pages? if so is there a set number of pages you do and is it different descriptions for each page?

Page titles, Keywords, Description

What your turnaround at present?

Thanks for contacting me, it’s great to hear from you again.

My turnaround is the usual up-to-three business days.

Your other questions actually have quite a bit to unpack though. So I’ll go through them all in turn.

Up to 40 pages per site is usually considered fair. But that just refers to the number of pages you might want to have tags crafted for manually. You don’t always want that for all types of content.

So, the main pages on a site should always have manually strategised and written tags. But the same isn’t always true for other types of content. Sometimes for posts, and nearly always for products, you want those to be created on-the-fly (when a visitor loads the page) based on a series of rules, or schemas, that Google recommends.

There are several reasons for that, but the two main ones are:

When those more dynamic content types can be set up to create tags for you, it saves you having to worry about that going forward. You’re free to focus on creating new content, posts, products, etc.

This is the biggie. Google cares a lot about the ‘relevancy’ of your SEO settings and tags. Does the content in the tags match the content on the page? This sort of setup gives a 100% relevancy for description tags which is awesome.

And of course search engines don’t just judge each page by itself, they look at the site as a whole and ascribe SEO authority to the domain too.

So let’s imagine a site has 10 static ‘Pages’ in WordPress, but 100 ‘Posts’. If all those posts have a full, 100% relevancy score then we have a bit more leeway with the main Pages. So we can make them more keyword rich without risking triggering a ‘lack of relevance’ problem.

On to keywords. Those keyword meta tags haven’t been used in a very long time, well over a decade. Google confirmed in 2009 they didn’t (and hadn’t) used them:

Bing never used that tag, and Yahoo stopped around ten years ago.

In fact while the Yoast SEO plugin does have an option to use keyword meta tags, but it actually has a comment next to the option:
“I can’t think of any reason you’d want to use this.”

There’s even strong evidence (from Bing) that using them incorrectly will get you penalised!

It can be confusing because in the industry people do still talk about keywords, but they mean it in a different context. You can read about that here:

That’s rather a lot of information about on-page SEO – but I hope it’s helpful!

Thanks again,

Peter Mahoney
WordPress SEO Expert


Author Peter

More posts by Peter