I’m always amazed how often I see the words “If you’re not already using LinkedIn”…there is no excuse not to be.
It’s an essential.
If you haven’t already included LinkedIn in your company’s online social media efforts, then you should certainly consider adding a LinkedIn company page to your web presence arsenal. LinkedIn is considered one of the most influential social media platforms on the web, and can make a huge difference in terms of your business’ social media marketing strategy.
A LinkedIn page can connect you with a really wide net of potential partners, customers, suppliers and helpful contacts, and requires a lot less regular attention than many of your other social media accounts.
via 5 Tips for Creating Your Company Linkedin Page.
Honestly, there are so many good reasons to be using it. I accept that if you’re used to the concepts of social networking that you’ll pick up using Facebook or Twitter it can seem a bit odd, but it’s networking, it’s social, and has a built in professional audience looking to make money.