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WordPress speed & CLS for SEO. Oh yeah, and can you use this audit I paid for?

By February 24, 2021No Comments

We have been looking at your WordPress SEO gig and just wanted to ask some more questions.

We have set up our site and the google console, everything was running smoothly but in the last few days we now have some errors showing in the console.

The current errors showing are:

Mobile – LCP issues longer than 4s
CLS issue: more than 0.25 (mobile)

CLS issue: more than 0.25 (desktop)

If we were to go for any of your packages is this something that you would be able to sort for us? if so can you let us know how many errors you can do as well.

We recently had a site audit performed by someone from Fiverr which had some errors on – if we were to send that to you would you be able to help with that as well?

Thanks for contacting me. I’ll go through each of your SEO questions in turn.

I wouldn’t be helping in the way you seem to want, no. I do have a speed add-on available with the SEO, but it’s 100% based around making your site load faster, in seconds. I explain why that’s important in more detail here:

But the key thing is they’re just giving recommendations – they’re not always possible to resolve (especially on WordPress!).

Also they don’t use those % scores when ranking your site, they look at the real loading time in seconds.

2) CLS
You should get this fixed, but a lot of the time it requires a re-write of your theme. Hopefully it’s something simple though – in about 70% of cases this can be fixed by just turning Lazy Load Images off on your site.

Chances are that site audit you paid for was actually just automated generated in about 10 seconds using one of the major software packages that claim to do that. I hope you didn’t pay too much for it! I see people doing this all the time.

Those automatic audits aren’t very good to be honest. They’re riddled with problems, which makes sense when you think about it. All they’re doing is looking at each page and checking for matching strings of code they want to see – totally ignoring site wide SEO, the fact there are usually several ways to approach the same SEO task (they usually just look for one), etc.

They’re certainly no match for a professional with 23 years experience looking at it all manually for you!


Peter Mahoney
WordPress SEO Expert


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